Privacy Policy

1. Purpose of This Privacy Policy

LRP Media Group LLP, operating under the brand Caldex Media ("Company," "we," "us," or "our"), respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website at caldexmedia.com, use our services, or otherwise interact with Caldex Media.

This website and our services are not intended for children. We do not knowingly collect data from individuals under the age of 18, and we comply with minimum legal age requirements in all jurisdictions where we operate.

2. Important Information

This Privacy Policy applies to all personal data collected through Caldex Media's website, services, and communications. We do not knowingly collect personal data from individuals under the age of 18. If we become aware that we have collected such data without appropriate consent, we will delete it immediately.

In some cases, we may be permitted to process your information until you object to such processing, without having to rely on consent or another legal basis. We are happy to clarify the specific legal basis that applies to any processing upon request.

3. Contact Details

If you have any questions about this Privacy Policy or how we process your personal data, please contact us:

• Legal Entity: LRP Media Group LLP (trading as Caldex Media)
• Email: caldexmedia@gmail.com
• Website: caldexmedia.com

You have the right to lodge a complaint with your local data protection authority. However, we would appreciate the opportunity to resolve your concerns directly before you contact them.

4. Information We Collect

Information you provide directly:

• Full name and email address when booking a discovery or audit call.
• Phone number and company details when provided during the booking process.
• Business website and other information shared during onboarding or strategy calls.
• Information provided through contact forms, emails, or support requests.

Information collected automatically:

• IP address, device identifiers, browser type, and operating system.
• Usage data such as pages visited, time spent on site, and referral sources.
• Analytics data via third-party tools such as Google Analytics to measure engagement and improve our services.

5. How We Use Your Information

We use personal data to schedule and conduct discovery calls, provide paid advertising management services, process payments, manage client accounts, and deliver ongoing reporting and communication. We also use your data to improve our website and services, monitor performance and security, communicate relevant updates or service changes, and deliver personalised follow-up communications based on your inquiry.

We may also process your data to comply with legal obligations or respond to lawful requests from authorities.

6. Legal Bases for Processing

We process your personal data under the following legal bases:

• Performance of a contract — to provide you with our paid advertising services and support.
• Compliance with legal obligations — such as tax, accounting, and regulatory requirements.
• Legitimate interests — including service improvement, fraud prevention, and maintaining accurate records.
• Consent — where required by law, such as certain marketing communications.

7. Marketing & Communications

We may use your contact details to follow up on your inquiry or send relevant information about our services. We will only send marketing communications where you have provided consent or where we have a legitimate interest in doing so.

You can opt out of marketing communications at any time by contacting us at caldexmedia@gmail.com. Opting out does not affect essential service communications such as billing or account notices.

8. Cookies

Our website may use cookies and similar technologies to enhance your browsing experience, analyse usage, and deliver relevant content. You may refuse or disable cookies through your browser settings, though some website features may not function properly without them.

9. Sharing Your Information

We do not sell your personal data. We may share it:

• With third-party service providers who support our operations (such as Cal.com, Google, and Meta), bound by their own privacy policies and confidentiality obligations.
• In anonymised or aggregated form, where it cannot identify you.
• When required by law or legal process.
• To protect the rights, property, or safety of Caldex Media, our clients, or others.
• In connection with a merger, acquisition, or restructuring of our business.

10. International Data Transfers

Some of the third-party tools we use (such as Google and Meta) may process your data outside of your home country. Where such transfers occur, we ensure that appropriate safeguards are in place in accordance with applicable data protection laws.

11. Data Security & Retention

We implement reasonable technical and organisational measures designed to protect your personal data against unauthorised access, alteration, disclosure, or destruction. We retain personal data only as long as necessary to fulfil the purposes outlined in this Privacy Policy, including for legal, accounting, or reporting requirements. When data is no longer required, it is securely deleted or anonymised.

12. Your Data Protection Rights

Depending on your location, you may have the right to:

• Access, correct, or delete your personal data.
• Object to or restrict the processing of your data.
• Request data portability.
• Withdraw consent at any time, without affecting prior lawful processing.
• Lodge a complaint with your local supervisory authority.

To exercise any of these rights, please contact us at caldexmedia@gmail.com. We will respond to all requests within one month.

13. Children's Privacy

Our services are not directed at individuals under the age of 18. We do not knowingly collect personal data from minors. If we become aware that we have collected such data without appropriate consent, we will delete it immediately.

14. Third-Party Links and Services

Our website may contain links to third-party websites or services, including Cal.com, Google Meet, and Meta. We are not responsible for the privacy practices of these third parties, and your use of those platforms is governed by their own privacy policies.

15. Changes to This Privacy Policy

LRP Media Group LLP (trading as Caldex Media) may update this Privacy Policy from time to time. Updates take effect upon posting to our website at caldexmedia.com/privacy-policy. Continued use of our website or services after changes are posted constitutes your acceptance of the updated policy.